The New Psychology of the Consumer - and Dogmania!

Blythe Jack, partner at TSG Consumer Group, joins Shopcast to talk about the psychology of the consumer and how it affects retailers. What is a 'fear-based society' and what does it mean for what consumers are searching for? There is a linkage to psychological needs and how it's manifesting in the market - these needs drive consumer behavior, and how they spend their money. There are certain sectors that are booming due to these needs and trends towards health, mindfulness and self-care for the consumer. However, there are also other sectors such as the pet industry that are being affected. Michael Dart and Blythe Jack take a deep dive into the consumer behavior behind these trends, on this episode of Shopcast. We want to hear from you! Please send us an email at shopcast@atkearney.com for feedback or topic requests.